Color plays an underrated role in the way we perceive the world around us. Its influence is so deeply rooted in everyday life that we often barely notice it.
This is also valid for the creation of a website. Your site’s color scheme has a profound impact on how your visitors perceive your brand, even if they don’t consciously realize it. So you want to use it to your advantage to make sure your brand’s first impression is positive and incentive.
What is a website color scheme?
It’s not just the color of your logo or even your website background. It includes all the colors that appear anywhere on your website, from the header to the text, from the button colors to the shades used in your photos. All of these come together to form your overall color palette, which shapes the vibe, mood, and aesthetic of your website.
Why are website color schemes so important?
Your website’s color palette affects your audience’s perception of your brand on multiple levels. It is a key factor in everything from how long they stay on your website to whether or not they click on your call to action. Here are some of the reasons why your website’s color scheme requires careful consideration.
Aesthetic
This may seem obvious, but nobody ever wants to spend a lot on a bad website! If your website’s color palette is a nuisance to the eyes or causes a headache, it probably won’t be long before your visitors leave it and never enter it again. On the other hand, if your website is harmonious and aesthetically pleasing, it will be much more likely that it will stick around to visit every page on it.
Perception of the brand
Did you know that color is related to psychology? Different color schemes evoke different feelings: for example, red is safe, yellow is fun, and blue is trustworthy. According to Buffer, over 90% of our evaluation of a product is based solely on color, and this also applies to your website. This means that you can set the tone for your website by choosing a color scheme that reflects how you want your visitors to feel, or depending on the page choose the right color based on the emotions to be conveyed to the user.
Below is a site that could help you in choosing colors:
https://coolors.co/